Snapchat Makes History With First Free Open Prompt AI Lens in the US

Snapchat has launched its first free open prompt AI Lens in the United States. This update is a major step forward for social media, AI, and augmented reality (AR). Now, users can type a simple idea, and the AI will turn it into a real AR scene. As a result, anyone can use advanced AI creativity without a Snapchat+ subscription or editing skills.

What Is the Open Prompt AI Lens?

Unlike traditional lenses, this new AI Lens does not limit users to preset designs. Instead, it lets them type whatever they imagine. For example, users can write “castle in the clouds” or “futuristic neon city,” and the AI will create it instantly. Moreover, the effect works in real time and adjusts to your face, space, and movement. Therefore, it feels natural and exciting to use.

Why This Feature Matters

This launch is important because it is the first free AI Lens with open prompts in the US. Many other AI tools require payment or technical skills. However, Snapchat has made it easy and free for everyone. Consequently, it gives Snapchat an edge over Instagram and TikTok, which are still testing similar features. In addition, it shows Snapchat’s commitment to creative freedom and innovation.

How to Use the AI Lens

Using the AI Lens is quick and simple. Follow these steps:

First, open the Snapchat app and go to the camera.
Next, swipe or search for the AI Lens.
Then, type your prompt in the box.
After a few seconds, the AI will create your scene.
Finally, take a photo or video and share it.

Meanwhile, the AI keeps adjusting the visuals as you move. Therefore, the result looks more realistic and fun.

Why Creators and Brands Love It

This tool is very useful for influencers, creators, and brands. Instead of spending hours editing, they can generate creative scenes in just seconds. For instance:

A beauty creator might use “glowing studio with sparkles.”
A travel influencer could try “snowy mountains and northern lights.”
A brand may request “product floating above pastel clouds.”

Because of this, content becomes more unique, eye-catching, and shareable. Additionally, it can increase engagement and help creators stand out.

A Big Step in AI and AR Innovation

Snapchat is now leading the way in combining AI with AR. Previously, users could only pick from ready-made filters. However, now they can create their own with simple words. This shift turns users into creators and encourages more creativity on the platform. Moreover, it inspires developers to build even stronger AI tools using Snapchat’s Lens Studio.

What’s Next for Snapchat?

Looking ahead, Snapchat is likely to expand this feature to more countries and languages. Furthermore, the AI may become faster, smoother, and even more realistic. In the future, users might be able to change clothes, lighting, backgrounds, or entire scenes using just text prompts. As a result, this update is only the start of a much bigger change in social media and AI creativity.